Buying Forward
But think of buying 'now', the normal buying - here we buy at the current price and there is no ambiguity.
Buying forward is not really much harder to grasp: it is simply the process of buying something (usually a market instrument of some sort or perhaps a currency) in expectation that the price will rise in the future (perhaps due to increased demand).
So this is all it means - essentially that you think the price of something will go up in the future.
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